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The Illini Electric Motorsports logo and wordmark should only be used on official Illini Electric Motorsports material and content. If the logo cannot be placed on a white or near-white background, use the non-color version of the logo.
The following brand colors are permissible.
The Illini Electric Motorsports name should be used in its full form whenever possible. The only permissible abbreviation is IEM. If the abbreviation must be used, specify the full name first.
In accordance with the University of Illinois Student Code § 2-303(a)(d), language must indicate Illini Electric Motorsports's independence and autonomy from the University of Illinois.
All language should also follow the guidelines set in the Public Affairs Style Guide.
The following fonts are permissible:
These fonts are available on all Illini Electric Motorsports Office 365 templates and GSuite documents
When writing about internal polices, plans, or subteams specify the Illini Electric Motorsports name first. Do not make the Illini Electric Motorsports name stand out by using different fonts, applying all caps, italics, bolding, or other typographic elements.
The 'I', 'E', and 'M' in Illini Electric Motorsports must be capitalized, even in email addresses and URLs.
Whenever possible, and when using the Illini Electric Motorsports name in print, ensure the entire Illini Electric Motorsports name is not broken by line breaks or carriage returns.
Use shortened URLs under go.IlliniElectricMotorsports.com whenever possible.
Prospective members should always be directed to join.IlliniElectricMotorsports.com
Files and media sent to persons outside of the University of Illinois should always be attached directly and never a link to an internal service like SharePoint.
Internal University of Illinois persons should, in most cases, also be sent directly attached files and media.
PowerPoints must be exported as PDFs before sharing and the file name changed to reflect IEM, the date, and the overall purpose.